So we waited, it got over hyped, people were excited and then suddenly it was announced that there was no iPhone 5. I can honestly say that I have never been so disappointed by Apple before. It has been about 15 months that we have had the iPhone 4, for it not to have had a major overhaul, it seems out of character to reveal something that is not inspirational and I really do not think that the iPhone 4s will be leading any markets to high places any time soon. I know that many of you will probably say that we had an iPhone 3Gs so it was expected that there would be a 4s, but what shocks me is that it has come across as being so shoddy. Apple is a company of surprise, inspiration and admiration and I really feel personally that they just slung this together in a short period of time because a deadline was looming. I understand that the phone is an improvement and also that some people out there will buy it because it is the new phone (I mean my contract is nearly up so I will also end up with it!) but there will be people out there that will not really care as much about this new phone as I am sure they would do if it was the all new iPhone 5. It looks exactly the same so anyone that has an iPhone 4 will not be in any rush to get their hands on it and i think that this will be a dent for apple (without sounding too nasty I really hope it is a dent to Apple because maybe they will put more effort in next time)
There was one other thing that really shocked me with this event and that was the iPods. Again they all look the same. I wanted to buy the new iPod Nano but when I discovered last night that it is exactly the same as the one I already have, I have decided to stick with my current one until something more different is released.
The only two things that really got me excited about any of these releases was firstly IOS 5 which looks like it has actually had some effort put into it with iCloud, reminders, cards, find my friends etc (I mean the list is actually endless!) and the one great feature from the iPhone 4s being Siri, but whilst I say that, part of me does not believe that it will be as good as it is made out to be. I don't think that it will understand many questions and also with any voice recognition equipment, I always have problems with it understanding my accent (and I think I speak rather clear for a British person so I can not imagine how bad it will be for people from the North of the UK
All in all I have to say that this has been in my eyes a rather disappointing year for Apple. I hope that it is a one off and they come across as putting effort back into their products again. I worry that because they are getting bigger and bigger that the effort will get sparser over the years because they will not have to do much to earn huge amounts of money. Lets hope I am wrong. Anyway we all have something to look forward to and that is IOS5 coming our way on October 12! at least something good come out of this Apple event!
Signing out, Thatmfeeling
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